Quote:
Originally Posted by UNKNOWN_370
8. Push bargain leases on base models.
|
I think this is the real make-or-break we didn't quite see Infiniti exercise.
It could've either drawn more people to the brand, or make it look cheap(er).
Yet evidently a lot of people bought IS250's and the like.
And with that, I would've shot for a better competitor to the F-Sport line. If memory serves right, the F-Sport really isn't a major jump mechanically. Mainly some suspension and more prominently, looks — inside and out. Casual buyers eat that like cereal, and Lexus played that smart. Aesthetic and face value impressions go a longer way for net sales.