The problem with trying to please the masses (and it doesn't matter if we are talking sports cars, vehicles in general, or the last season of Game of Thrones), is that whereas a large number can agree that they want something changed, only a very small proportion of those will ever agree on a certain set of parameters to change to.
So companies take the safe route and try to come up with something that appeals to as many segments as possible while alienating as few as they can.
Hence, the target seems to be a crossover with lots of storage space, room for the soccer team, comfy seats that fold down for luggage space, a fancy exterior and a "sport mode" to make neutered men think it's still sporty, and a drive train that sips fuel while giving a gentle ride and uncomplicated driving experience. If it could exhaust only butterflies for not much extra investment, they'd do that too. Fill it with enough tech, and perhaps nobody will notice how dystopian the future really is!
Move any of these dials more than a few points either way and the mass-appeal starts to wane. So, we wind up with this homogenous fleet of bland people movers. The outliers are mainly expensive, low volume anomalies anymore. So sing the praises of people who occasionally think outside the (bland, vanilla) box.
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