For me, it was three things;
1) The NISMO appearance (sorry, but I do not like the fanged front nose), don't like the lack of rear light in the 370z (non-Nismo). It also gets special forged wheels that I love the look of (a first for me...having not liked other factory Z wheels that much).
2) Factory-package. No warranty issue after changing bumper, exhaust, shocks/springs, etc. Insurance would be higher for me on a 370z Touring w/ Sport modded Z as I'd have to call-out (with receipts) each mod to my insurance agent. I've done this before...it's a PITA.
3) And finally...I liked the limited-edition idea. Knowing that Nissan produced fewer of these makes the car a bit special. It means a tad more to me given I met the Autech guys in Japan before the car was produced.
I don't care that it cost more...or is "only" .02 seconds faster than a 370z Sport on a track.
I modded the hell out of my Z32s and probably have six figures in receipts between the three of them. I'd do the same to a Z34 if it weren't the Nismo to get 90% of what Nissan provided me as "Stock".
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1970 Datsun 240z (HLS #201) & '71 240z "Zuns Z"
1991 300zx TT 'ZINISTR' & '93 300zx Vert TT "MASTR"
1994 300zx Vert 'BREEZZY' & 1995 300zx Z32 Coupe
2009 NISMO Edition 370Z, Silver #196
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