I would agree that Apple as done a good job at creating a product that looks good, but when you open them up they use all the same hardware other companies use, from Dell to HP to Lenovo.
Also, people do rush to the Apple store, but about most of them leave the store empty handed. Because of the price, they just want to play with the "it" items, or other reasons. Nothing wrong with this as Apple is getting face time with the customers.
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