Probably because the Z is not for everyone (less practical) and most of their sales come from Altimas, Maximas, and Crossovers, SUV's therefore they will spend money marketing the vehicles that they can get more sales. (I could be wrong about this, just what comes to mind)
I don't know of too many car companies that have their sports cars in commercials other than a few. I don't think I've never seen an EVO, S2000, Ford ST, and similar cars in commercials, but I did see a 370z on a recent commercial that is not related to car sales but a movie. Sleeples trailer you can see for a second a 370z, so that's the best we'll get for now.
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