Its pretty standard for dealers to put the additional dealer markup sticker next to the MSRP sticker. It doesnt mean they will stick to that price, in many cases, you can still get under MSRP or even under invoice.
The reason for the sticker is simply that some will pay that price and by starting at a higher price in negotiation, they hope that after giving you a discount its higher than if they had started at MSRP. Its primarily psychological.
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