axmea?

The new and used market for Z's has been soft for a long, long time. It was never strong to begin with. It is a niche market and the audience dwindles further because it cannot provide what the market wants --- usable rear seats and power (vs its so called American counterparts) and this is one reason why you see the new turbo motor on the the Q. There is a usable rear seat. Nissan never intended to keep up with competitor's upping their game. If they did, we would have seen various upgrades to keep our beeks wet. Nissan got themselves in a tough spot because the car was also priced too high to begin with and there was no indication that sales would go up with increased power. Adding a turbo then would have increased the cost to the consumer potentially hurting sales. There was no money to be made. Ford, Chevy, and Dodge figured it out. Get a big motor and slap it in a car, put decent brakes and suspension and oh, don't forget the rear seats.

For those who like the Z because of it's rarity, you can thank Nissan for that.

In a nutshell why it is soft --- priced too high, never kept up with it's competitors, not enough power, and no usable rear seat (it's just not practical).

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