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The new two-door, details of which were first uncovered by Autocar back in November, has now been added to BMW’s stable of future production models, with right-hand-drive UK sales set to begin in mid-2011.
The decision to put the car into production has been attributed to an “overwhelmingly positive reaction” to recent customer clinics, according to at least one high-ranking BMW official. Aimed at attracting younger customers to BMW’s performance cars, the new coupé is set to become the M division’s most affordable model.
It will slot into the range beneath the M3 coupé, and should cost around £38,000, £8000 more than the 135i Coupé M Sport. That means it will compete directly with Audi’s forthcoming RS3.
Revealing the plans for the new 1-series-based model, M division boss Kay Segler said, “I want to set a clear signal that our products are financially accessible.
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