Originally Posted by enkei2k

as someone who works in the auto industry in sales, these emails are 95% of the time, a waste of time and energy. However, there are certain instances where the customer may want out of their current car (high interest rate, just don't like it, etc) where it kind of works in their favor. If their previous car had a ridiculous interest rate due to bad credit, they can trade that in and get a newer car at a lower rate if they made their payments on time.

I've had many customers where we send out those emails and they did indeed get into a newer car at a slightly higher (less than $10 a month more) payment. Keep in mind, if you do trade in your car, you also get the tax savings as well so sometimes it is in your best interest to trade it in while your car is still worth something.

PS - KBB is a worthless tool to check current car prices because it doesn't factor in CarFax reports and other things.