I'm going to say it costs a dealer nothing. If it does cost them something, it's probably MINISCULE compared to how much more they'll charge the buyer because it's now "Certified". I say this because when I was buying my Nismo, it was not CPO, so I said that my terms were as long as they certified it, I would buy it, and they agreed. From what I know the dealer completes a checklist of criteria for certification and I believe it took the tech about an hour to do that. So, yes, there probably is a very small cost to the dealer but the dealer also said because it's now certified, it would easily sell for $2-$3k more than the original price.
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