I agree with his picks, and I'm sure we could all come up with a few more. I feel like the common thread here is that all of these cars are cars that auto enthusiasts understand to be great cars, but your average schmoe doesn't.
Mazda3: sportiest, most fun to drive compact economy car. Most people shopping for an economy car aren't thinking about those things.
Buick GS : what he said. Great design, but it's a Buick. Anyone not collecting social security doesn't want it.
Jetta GL : most Jetta buyers will just go to the GTI if they want fun. I feel like not many people even know the GLI exists.
Genesis : people still think they're garbage cars, even though this thing out does any base 3-series in terms of amenities.
The Z : can't be pegged as a competitor to muscle cars or cheap FR-S or Miata sports cars. Kinda floats in the middle, so it goes unnoticed.
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