Yeah -- if you want technical innovation in racing watch something else. NASCAR is oriented towards close competition (though tour one of the top teams shops and you will be surprised at the F1-level technologies they use to perfect the very old school tech that's actually in the cars).
There has been a lot of pressure to modernize the cars -- their main worry was being able to keep tight control over everything, but with standardized ECUs ala F1 there is no reason not to proceed with bringing in the direct-injected V8s that have been in the works for a while.
VW also wants in, but they are hesitant to join if they can't easily justify using NASCAR to help sell their cars. Given the state of GM and Chrysler, the only two strong manufacturers in NASCAR right now are Ford and Toyota, so making changes to attract other makes is a smart business decision.
It's also a hedge against future "green" attacks that Congress will mount against NASCAR's carburetor engines.
It's all very simple. If you cloud your thought with hate, however, comprehension just flies over the top of your head.