For an entry level TV you really can't go wrong with either. If you're looking at higher end TV's, that's where Samsungs usually edges out. I too was worried about Samsung's quality coming from Sony, but have been very pleased. Don't go with anything Sony right now. They're overpriced and under built. My last Sony had dead pixels within 3years. My 6year old 720p Samsung LCD is still going strong
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