The bottom line is Nissan was charging too much for a car that was being outperformed in its segment (yes I know it technically isn't a muscle car competitor, but we both agree casual buyers and performance on a budget buyers are cross shopping the two).
People were clamoring for Nissan to add more performance to the 370z but it stayed out of the game and as a result got stale. I still love that car, but I'm a sports car lover, and probably in the minority. They kept coming out with Nismo models that had marginal HP and handling increases, but charged a lot more money for them.
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