As a former STI owner, I can appreciate the turbo hot hatch with AWD aspect. If this car brings the performance expected, I totally think it's worth $37K.
It would never replace my Z, unless I decided to cut back to 1 vehicle, but that's a whole different story.
I'm a huge fan of the Z (I've owned a half-dozen over the years) but not every car can be a 2-door 2-seat sports coupe. No need to **** on everything because it's "not as cool as a Z".
Seriously with a few notable exceptions, this forum seems more like fanboys than car guys lately.