Quote:
Originally Posted by Majorwoody
I know the 1990 + Supra Turbos had MSRPs of $65,000 back then. i don't recall the price for the 300ZX TT but the NAs were priced at $40,000 MSRP which caused their downfall. Now fast forward 20 plus years later, Is $65K too much for a turbo'd Z?
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Put it like this bruh. The Z name isn't ready for pricing over $50k. People thought the Z was borderline expensive with a base price of $29,990 in 09'. When the Z hit $32,000 MSRP people went crazy and sales plummeted by 50%. The Z just wont appeal in the Porsche/Vette segment, even if it's just as good. That's like if next year, the genesis coupe is the same price as an infiniti or if the infiniti is the same price as the bimmer. They will lose sales. Even if they completely go upmarket by every sense of the word. It will alienate the current Z market and CONVERTING Porsche, BMW buyers will prove difficult in DOWNGRADING to the NISSAN name.
The Z needs to do 2 things
1. Attract younger buyers... Hence a lower base MSRP in the 2.0
2. Bring back its orignal buyers to the brand... Hence the need for 3.0TT
The 350z enjoyed an average of 22,000 car sales annually vs our current 5,000. Where did the other 17,000 Z enthusiasts go? Into mustangs and other comparably priced sports cars with more power. the Z has to be at V8 muscle car entry price to succeed. Look at the ford mustang GT/PP pricing ($35,620 for 2015) and I show you the future in Z35 BASE pricing ESTIMATE... End of story.
The Z is the muscle car alternative. A budget porsche... It just needs more power, 21st century features and standards with a true global design to compete. Going upscale will cause a second death for the Z. Unless the top range price is $60k with exaggerated performance specs and features. It wont be a start sale at$60k.