When I bought my '85 300ZX I told the salesman I didn't want one of their stupid, ugly badges put on it. He actually started trying to convince me of the importance of having one by telling me that it would be valuable if someone saw me broken down on the side of the road, they could call the dealership. Yes, boys and girls, once upon a time there were no cell phones.
I was unable to hide my surprise at hearing one of the stupidest things ever said, and I told the guy if the car was going to be breaking down, I didn't want it. He didn't offer a counter-argument.
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