Nissan 370Z Forum - View Single Post

Kaldaien · 02-02-2015, 07:23 PM

I like how little publicity it actually has, it's just right at the moment.

When you get stopped in traffic you never know if it's going to be someone who knows the Z heritage and genuinely likes the car or if it's another person who has confused it with a Porsche

I thoroughly enjoy telling the unenlightened that it's a Nissan and watching their reaction:

It's almost 50/50 between those two things. Where as if you drove an actual Porsche it'd probably be 95% people who just think the car's a neat status symbol and 5% who are genuinely Porsche fans.

It's also not a good idea to publicize your oldest and most mechanical car when you're trying to establish your brand as having high-tech electronic doodads at an affordable price; a fully loaded z34 is well behind even the last generation Altima in this category. That's how it should be in a pure sports car, but consumers are convinced otherwise by the likes of Lexus, Audi and Porsche.

Consumers either think the 370Z doesn't have enough horsepower because they're comparing it to a muscle car or they think that it's too raw and unrefined because they're comparing it to a luxury sports car. I don't think that publicity is going to change that perception, Z just lumps itself into a category that is hard to define especially in the current market where the Mazda RX is gone, Pontiac is gone and Toyota/Subaru have brought to market a sub-30K RWD sports car that does not totally suck.

It'll get plenty of publicity when the z35 launches if some of the rumors prove accurate. A turbo hybrid sports car for significantly less than the NSX is something that a company like Nissan would publicize the hell out; between the Leaf and said car, they'd be carving out a nice little "green" niche.

02-02-2015, 07:23 PM	#50 (permalink)
Kaldaien Base Member Join Date: Jan 2015 Location: Cape Coral, FL Posts: 167 Drives: 2015 370z Nismo Tech Rep Power: 11	I like how little publicity it actually has, it's just right at the moment. When you get stopped in traffic you never know if it's going to be someone who knows the Z heritage and genuinely likes the car or if it's another person who has confused it with a Porsche I thoroughly enjoy telling the unenlightened that it's a Nissan and watching their reaction: It's almost 50/50 between those two things. Where as if you drove an actual Porsche it'd probably be 95% people who just think the car's a neat status symbol and 5% who are genuinely Porsche fans. It's also not a good idea to publicize your oldest and most mechanical car when you're trying to establish your brand as having high-tech electronic doodads at an affordable price; a fully loaded z34 is well behind even the last generation Altima in this category. That's how it should be in a pure sports car, but consumers are convinced otherwise by the likes of Lexus, Audi and Porsche. Consumers either think the 370Z doesn't have enough horsepower because they're comparing it to a muscle car or they think that it's too raw and unrefined because they're comparing it to a luxury sports car. I don't think that publicity is going to change that perception, Z just lumps itself into a category that is hard to define especially in the current market where the Mazda RX is gone, Pontiac is gone and Toyota/Subaru have brought to market a sub-30K RWD sports car that does not totally suck. It'll get plenty of publicity when the z35 launches if some of the rumors prove accurate. A turbo hybrid sports car for significantly less than the NSX is something that a company like Nissan would publicize the hell out; between the Leaf and said car, they'd be carving out a nice little "green" niche.