Quote:
Originally Posted by gomer_110
I just wish Nissan would take a page out of Mazda's book. I know Mazda has a contingency for national level events for SCCA solo. |
Mazda is the only company I'm aware of that has a marketing campaign built around motorsports. Nissan's program is pretty much in line with what Toyota, Honda, BMW and VW offer. Ford, Chevy, Hyundai/Kia and Dodge have even less (or nothing). Most of those marketing decisions are based on return-on-investment (ROI) data. Mazda's program, while admirable, has been far from the norm for many years now and there's little to no ROI data to support copying it.