Originally Posted by 1slow370

ALL good businesses charge exactly the highest amount they can without losing more sales than they displace with the extra profits. If they could charge more they would in a second. All their, R&D, and legal work, and most importantly advertising, is eventually passed on to the end consumer so companies that advertise more like HKS always charge more. Look at ALDI's they don't run sales, they don't advertise, hell they don't even have shelves, but everthing at an aldi's is dirt cheap even though it is regular quality brand new food just like at your local grocery store. If HKS didn't have fan-boys they would be hard pressed selling half what they do.