Why a dealer is willing to lose $1000 on car and sell it below invoice....
If they have $35,000K in the car they are likely paying $175 month to keep that car on the lot. It's going into winter, the car is a year old, and if they sell that car they can get 3 Versa's which they can make $1000 profit on each. Then they get you in service and make $500-1000 year off of you. Also if you have a good trade they can likely make $3000K on that deal. Are you going to finance? Well there might be another $200-500 kick back in that deal too.
They will take a loss in one area if they think they can make it up in others.
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