A car company does not place its bets on sports cars. Only Porsche, Lambo, Ferrari, and the like do that....Well, Porsche does SUVs too. But regular car companies cannot afford to invest all its resources and time into the engineering, testing, R&D etc. to build an affordable line of sports cars. Nissan and the other Japanese cars did in the late 80s to mid 90s, and they paid for it (how ever you want to interpret that).
Everything is going to be either hybrid or full electric. That is the near future.
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