Quote:
Originally Posted by Shamu
As of 2013 Infiniti brand has been sold in Japan and has been in many other countries other than US for years.
Lexus has been in many countries for years and has separate operating units design centers etc.
Far more than rebranded Toyota and Nissans . Successful strategy for both nissan and Toyota parent companies as well.
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I hear you Shamu and we're splitting hairs here. Infiniti has been introduced in Japan in 2013 but the first vehicle badged as an Infiniti was sold this year. But it was sold through a Nissan outlet.
I apologize as I said Lexus started several years back but I wasn't trying to be super technical. I knew it started back in 2005 in Japan.
It was just a quick post attempting to explain b15's post, about status conscious Americans. And yes, you are totally correct, it's a very successful strategy for both.