Quote:
Originally Posted by Shamu
As of 2013 Infiniti brand has been sold in Japan and has been in many other countries other than US for years.
Lexus has been in many countries for years and has separate operating units design centers etc.
Far more than rebranded Toyota and Nissans . Successful strategy for both nissan and Toyota parent companies as well.
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Yes key word.....now. When they were introduced (for the American market) that was not the story. Americans ate up the new marketing like flies on sh*t and the cars then were very much rebranded Toyotas and Nissans. I agree it is a very smart strategy which has led to what we have today.