The new Genesis sedan is gorgeous. The exterior styling is unique and elegant. The prior (1st gen) was aight but was an amalgamation of Mercedes, Infiniti, Lexus, BMW, etc.
From a Forbes article, Hyundai states that it won't pull the Toyota-to-Lexus, Nissan-to-Infiniti, Honda-to-Acura, VW-to-Audi, etc. move because it realizes that Americans remember Hyundai as being shoddy, cheap POS cars bitd. Toyota never suffered from a POS car reputation; budget car yes, low quality car, no. Plus, Hyundai states that the marketing and other costs (building the buildings for an upscale Hyundai brand) are too enormous...It's Hyundai's contrition, if you will. I think it's an honest way to regain Americans' trust of this brand.
|