I would say 17k is lowballing a bit. 18-19k is a good starting offer if you still want to go on this one. I wouldn't take it for more than 21k though. KBB fair price is suggested at 24k. I think you can get it for around 20k if you pull some strings. As far as emailing the dealership, they aren't going to respond. Go down there, refuse a test drive on it until they get you some hard facts on the trim level, talk prices, drive it, and make your choice. That's how I usually go about buying and I find it works the best. Don't let the sales guy lead you on anything. You're the buyer, call the shots on how you want to do things. Again, good luck and don't ever feel pressured on buying a car you don't like. Wait for the right one to come along.
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