Also, for quick reference, direct sunlight is a temp of roughly 5600K, as are speedlights and strobes. Mornings are typically cooler, around 5000K, so a WB of 6500-7000K may be needed. Midday is usually 5600K unless cloudy, then its cooler so 6000-6500k may be needed. Sunset is usually warmer, around 6000, so you may need to use 5000-5500K to offset the warm hue.
Cameras measure the light available to it, so if your main light is the sun at sunset, it is natural for your shot to have a warm color. If you try to neutralize the warmth of the subject, its going to neutralize the warmth of everything in the image. This does not necessarily apply when lighting the subject/background yourself.
I hope this all helps you guys!
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