Nissan 370Z Forum - View Single Post - How much does seasonality affect price/value

Ubetit · 01-22-2014, 07:37 PM

I moderate the cars for sale section on S2ki.com and have for 7 or 8 years. I can tell you sales and prices are definitely impacted by the seasons. Days on the market increase a lot if you are unwilling to move on price.

I also did radio and tv advertising for a few dealerships and they would let sports cars and convertibles go for less profit in late fall /early winter. I know because I've had this specific conversation with them. My dealerships didn't want a convertible after June and really dreaded a convertible trade-in after August.

01-22-2014, 07:37 PM	#7 (permalink)
Ubetit Track Member Join Date: May 2012 Location: Ohio Posts: 527 Drives: the women lazy Rep Power: 14	I moderate the cars for sale section on S2ki.com and have for 7 or 8 years. I can tell you sales and prices are definitely impacted by the seasons. Days on the market increase a lot if you are unwilling to move on price. I also did radio and tv advertising for a few dealerships and they would let sports cars and convertibles go for less profit in late fall /early winter. I know because I've had this specific conversation with them. My dealerships didn't want a convertible after June and really dreaded a convertible trade-in after August.