They screwed up big. They made some good moves like firing the employee and even trying to have him brought up on charges, but they butchered the most important part - appeasing the pissed off customer. I heard they offered him comparable used ZL1s. I have no idea how they managed to think that would go over well.
They should have ate the loss and offered a brand new ZL1. They should have known that this would make it into the news and they would get tons of bad press by fighting the customer on this and that it would cost them much more in lost business than the price difference between a new and used ZL1. Hell they could have even turned this into a marketing opportunity, going above and beyond for the guy. People would still be iffy about the dealer, but they could have saved a lot of face here. Future and current customers see how well they handle a massive mistake and it could make them feel more confidence in the dealer going forward. All kinds of fail here on the dealers part.
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