The history of alcohol and the role of cheap prohibition alcohol in providing a strong impetus for mixed drinks and cocktails is interesting. Hence rum and coke and scotch (or whiskey) and whatever.
An interesting turn is that you now see people mixing good alcohol with drinks that hide or overpower its flavor. Chili's has built an empire in part by convincing people to mix good tequila with shitty margarita mix.
Doh!
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