For the fun factor, I try to tell people I try to outwit hackers. It's not nearly as interesting as it sounds (like watching log alerts), but it excites some people.
For the, "can you fix my computer," people, I actually tell them I work on servers and networking gear, and am really bad about desktops anymore. Which is more and more the truth since I grew into IT with XP and while I know it inside and out, I'm far less deep into Vista/7/8. I also haven't been on a desktop team in 7 years.
For the, "I need website help..." I am a little less clear on what I do. I know how to code, but I don't code on our dev team and don't really design much (unpracticed with images/graphics). I do, however, support the dev team, know many developers, and do host sites...so...it's hard to convince normal people that I can't (or don't) want to help them.
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