IMO, the car is inherently noisy. Putting a quiet tire will not make a big difference and will be at the expense of performance for a minimal amount of improvement in cabin noise. Also, if you put in some tunes while driving, you will wash out the noise in place of the music playing. If you say money is not the issue, might as well go for performance = Mich PSS. It won a performance tire shoot out beating dunlops and goodyears. If you feel strongly about minimizing road noise, you can get the tire of your choice but will need to add some type of sound deadening material to really hear the difference or get some earplugs