Several grand below MSRP.
Tell them you know about Nissan's 3% holdback.
Get a copy of the Black Book (auction values) to make 'em sweat.
It is impossible for them to NOT make a profit, and if nothing else they are moving inventory. Play hardball. Do not be afraid to storm out. Even the best cars are heaps of depreciating junk -- if you don't feel good about the deal, walk.
They'll call you back in a day with a nicer deal anyway...
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Enjoy it. Destroy it.
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