So, what should Nissan do to avoid the pissed off people? I see three options.
1) Don't drop the price unless the price reflects a drop in materials or whatever.
2) Refund $3000 to everyone who has purchased a 2013 Z in the last 3 months. (Of course, what about that poor shmuck who bought it 3 months and 1 day ago?)
3) Stop selling the car for a period of time as a buffer window to a price change. Then after X time, start selling the car again for that price. (This may also be invoked by warning your customers of the price drop, which any rational customer will just not buy for a while.)
If you were a business owner faced with a similar decision, what would you do? Regardless of size, you have your own numbers to deal with and people working for you to whom you're responsible.
If you were a business owner of a public business that answers to stakeholders (investors), what would you do and/or tell your investors?
In the end, you do what's right for your business. Yes pleasing customers is what ultimately is right for the business, but it's not always that easy or clear cut.
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