Placed order on September 9th for an October build and an early December delivery. Deal worked out to be $500 over invoice at 2010 prices which have not been released yet. Could have purchased a 2009 off the lot for $200 over invoice, but I decided to wait for the new model year and the exact color and options I wanted. Wish I could tell you they gave me invoice or below invoice as others have received, but that's the best I could do on an ordered 2010!