Quote:
Originally Posted by hrtbrknprince
What purpose would bringing the Datsun brand back in the U.S. serve though? Cheaper cars than the cheap Nissans? Make the Z a Datsun again?
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It can easily (eventually) cross over as a compact market segment, like what scion is to toyota? Which is a cheap car company as well with yet a lower market brand. It could be what Kia is to Hyundai... Build step level brands like Gm has Chevy, buick, Cadillac... Dodge Chrysler Jeep... Seems to be working for a few corporations.