Originally Posted by LunaZ

Edgy. It's pretty simple, yet makes a bold statement about what my place is about. It's definitely not for soccer moms! My target audience is not the person driving by who sees a sign for hair salon, nor is it the person who's flipping through the Yellow Pages.
I want it to sound cool when my clients tell their friends or the person who stops them in a store "I go to Edjii".
It's working pretty well with my other survey respondents.

I may call it Salon Edjii initially on the facade, but drop the salon as Edjii becomes its own brand.