You didn't say people who Do VVEL tuning, but you're quick to claim who doesn't.
Fair enough... and while UpRev does VVEL, there no disputing that some tuners think the EcuTek is more advanced than UpRev's
Most of the people "sitting on the sidelines" are those who can't really afford to drop 600 on a tune, to have to drop another couple of hundred on another tune, or getting that tune fixed. There's nothing wrong with being cautious about the Tuning side of modding. That's the area I give the most respect to the tuners and let them work their magic. But I want to know it's the best one out there, as would anyone else, yourself included.
I understand this, of course
People aren't waiting for specific features to come out, they're waiting on the Claims that these features make someone superior to be qualified and quantified. UpRev has been out for the 370Z for going on 4 years, and several hundred Z's have been tuned on it. Both boosted and N/A. How many of those have gone wrong due to errors in the tuning software alone? So, UpRev have established a track record of safe, effective tunes. Good for them.
And that will take time and people willing to test the waters. I don't understand the repeated demands for them when it's obvious that it's going to take time.
ECUTek is coming along and promoting their product (like any good business will do), claiming to be vastly superior to UpRev in every way. OK, cool. Show me how you've reinvented the wheel. You say I wouldn't be pleased even if they showed me their improvements, but you'd be wrong. If they can actually
DO everything they say they "will be able to in time" then awesome. I'm all for an ECUTek tune. I'd like to see the improved features as would anyone else, especially the boosted guys.
I never said anything about how pleased you would be 
They gave you a good deal, so you support them. Good. You come on here and post your review, and for the small amount of modding you have done, you are pleased. Good. But, where are your dyno runs as well to show the specific gains, and how the ECUTek tune gave you those gains vs if you had gone elsewhere? I did not see them the last time I checked your thread...
Everyone knows with this platform you have to do a lot to pull every last HP out of this motor. So that is why it is being criticized so much, if you want to make big claims about superiority, then you had better expect people to go "
yeah, right". That's when you drop all of your research and testing, and proof that you've put in the time and effort and have in fact released a better product. Then everyone will be
and throwing their money at you.
We're still in the drive cycle. We will do dynos when the time comes, and of course, they will be posted. I've only promoted it's potential - I hope that it lives up to the hype because that is good for everyone: the community as well as competition