Quote:
Originally Posted by MMC Racing
What is more risky - offering the same model with different levels at different price points or introducing another model - a.k.a a BRZ competitor. I think the magic formula is to find a way to take the next Z down in weight a little and stock power and compete with the BRZ/FRS while also having a superior engine/trim option for a high end car. Continue to share the high end engine with the G/Q sister car.
The biggest risk is to turn out a slightly refreshed model that does nothing for sales - the 370z effect.
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If they decide to do that, they might as well kill the base trim of the Z altogether and move it upmarket. Bring back the 240sx to compete with the Toyobaru. Then you hit both market segments. Build it off the same platform to save costs.
Or, keep the car pretty much the same and buy a **** ton of advertising in the car mags. That's usually enough to get it to be the winner of all the comparison tests.