My boss bought a fully loaded, auto 350z back in 2003 for 29k out the door. I fully loaded 370z in 2009 was 40k. The target market changed quite a bit and affected sales. Most 370Z owners are older guys with money. But, its the young guys that are buying car's by the butt load. Unfortunately, not many young guys can afford in the 30 to 40k price range and the ones that can are buying Evo's and STI's.
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2014 Jeep GC
1998 Talon TSI awd
2011 Z Sport - SOLD
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