Originally Posted by JungleB

This type of reporting is getting more popular. Basically, the writer aims to fire fans up to make their work viral. I mostly see it directed at Apple fans, but it looks like it'll work with car fans too. If it had been another one of the cookie cutter run of the mill reviews we're used to it would have been passed over. However, it was written to bring out negative emotions and get our attention, and it worked!