As it stands, with the information available, I think Infiniti screwed themselves with the pricing strategy of this vehicle. The tech is nice, but it isn't anything revolutionary - BSW and such has been around for a while. Unless this hybrid system makes 45+ MPG with near 400hp... I really don't see how it will be successful.
Think of what you can get for ~$60k and see if a Q50 Sport with all options would rank top 5. I'll give you a hint - a BMW M3 would easily trump this for me (although they killed the sedan, so that stinks). So would a CTS-V. 300C SRT-8. Lexus IS-F. C63 AMG. Audi S4.
People will buy them, but enthusiasts won't. Unless this hybrid is a real game changer in fuel economy, it doesn't have a chance in outselling Audi or BMW even on the casual market.
|