Nissan 370Z Forum - View Single Post - Huge Price Drop on Z! Making it more Affordable for FRS/BRZ buyers!

LakeShow · 03-22-2013, 07:43 PM

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The Subaru BRZ/Toyota GT 86 twins—the latter sold as the Scion FR-S in the U.S.—are shaking up the automotive world. The Toyota is selling from €30,450 in Europe, the Subaru begins at €29,500. Now Nissan is reacting by lowering the price of the slightly facelifted 370Z from €38,750 to €32,900. It might not sound like a big deal, but the Z suddenly is well within reach of those customers looking at the new Subaru/Toyota, and now costs less than the last-gen 350Z did at launch. That older Z retailed for €33,850 when it was introduced in Germany in 2003. Some might call the price cut a move of desperation, but Ponz Pandikuthira, Nissan Europe’s general manager for the 370Z, chooses to portray it as an act of altruism: “While other carmakers would likely have used the opportunity to raise prices, Nissan is preserving the character of the 370Z as an affordable sports car and making it available to an even larger circle of customers,” he volunteers.

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