The BRZ/FR-S is hyped because it's a fresh take on a cheap RWD sports car. In the current market landscape, there are people that want to have fun but can't justify $30K+ to do it, nor sacrifice the fuel economy. The BRZ does all that. Fun in a cheap package, capable of 30MPG. It's exactly what the "fun car segment" in the current American economy needs, and that's why they're selling like hotcakes.
I have no idea why so many people are nuts over this car being hyped. The enthusiast will ALWAYS find a car that's better than one that gets positive mainstream attention. The same can be said for beer, bands, food, movies, etc.
The point of the BRZ was NEVER to blow the doors off an Evo. The point of the BRZ was to have fun while not breaking the bank. It does exactly that.
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