I try to keep an open mind about all cars/brands. My daughter drives a Mustang, my son drives a Dodge 1500, my other son a 528i, my wife a Veloster Turbo and I have an MKX for DD...
What it all boils down to is whether or not the vehicle meets the needs of the driver and whether that vehicle is a good value. This includes warranty, style, performance, quality, reliability and everything else factored in. I will consider every possible vehicle when buying a new car, and narrow it down based on my previous stated needs, desires, etc.
In the end, I bought the Hyundai based on features, quality, performance, price, economy and style. I am very satisfied with the purchase and have nothing bad to say about the brand so far. For a fully loaded car that rivals others that cost thousands more, I believe I got a great value for my dollar.