I think it's a good value for sure, but I don't think the build quality, fit, finish, etc. can compete with the likes of Infiniti/BMW. Also the Infiniti is much more of a luxury car than the gen coupe.
No way it will ever be competitive with the 3 series because a lot of people buy 3 series for the BMW badge. It may sell well, but it certainly won't hurt BMW's sales. I think the real competitor for the 3 series is the Cadillac ATS.
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