Apple just makes sexy products plain and simple. The design and build quality is the best hands down - that is worth a premium to me. Also, the OS is the smoothest out there, even the first iPhone's touch screen seems smoother than a Samsung GS3. iOS is bulletproof and so easy to use. While I usually like tinkering, I don't care about it when it comes to my phone. I just want something that works every time and the iPhone does.
It's a shame our cubby is too small
^Apple is likely just holding out another year until they
screw us and release the 6" iPad mini-er to fit in people's cubbies
