Originally Posted by m4a1mustang

Money.

The 370Z was approved with an estimate for about 30,000 units sold in 2009 alone. The car only sold about 10,000 units. It took a little over three years for sales to hit the 30,000 originally forecast for the first year.

So if you put your Nissan bean counter hat on you might ask yourself if it's worthwhile to continue to market the Z in this segment. There is so much competition in the 30-45k range that makes it difficult for a 2 seat sports car to thrive.

Who knows, we might see Nissan make another go at it... but it wouldn't surprise me at all if they decide to withdraw and try to sell the Z in a different segment.