http://nissanhelp.com/diy/common/nis...m_key_fob2.php
Free, my dealer and service manager likes repeat customers,My 40th Anni Z is my 3rd new Nissan,and one of only 2 370s the dealship has sold ,the other was bone stock.
It takes 30 secs to program,I've had 2 keys done, one for my Titan and one for my Pathfinder,the keys and remote fobs are enough $ he figures.
My dealership service tech owns a 350Z , so when my Z comes into the shop it becomes the focal point for 30 minutes while he works on it.
Every salesman,service tech ,receptionist and a few customers always come have a look at my Z while its in for servicing.
They also knows I will probably buy the next gen Titan when it comes out in 2015.