You can get the bottom of the line for under 24K. I ordered one with the middle of the line setup (Recaros, Sony sound, MFT, moonroof) for $26440. Anyone who pays $30,000 is simply an idiot. Remember, this isn't a sports car, it's a hot economy hatchback. I got it as a daily driver, not to replace my Z. It's rated at 32 MPG HWY and is dynoing out at about 230 whp and about 270 ft/lbs of tq, handles great, and can carrry 5. It's replacing a Ford Expedition that get 14 MPG on a good day!